Lunch Basket

Situated in the heart of busy Manhattan, this vibrant small business has set its sights on serving the bustling offices during the coveted lunchtime hours. The business model is ingeniously simple yet effective: a dedicated team of salespeople fans out across the cityscape, weaving through office buildings armed with charming wicker baskets brimming with an enticing variety of delectable sandwiches. The youthful sales force each carves their own unique routes and cultivates a loyal customer base along the way, infusing a personalized touch into their interactions.

Design Concept

With an array of sandwiches on offer, the need arose for a system that would effortlessly distinguish the diverse options. Thus, a brilliantly conceived color-coded system was introduced. Through a strategic use of hues, each sandwich found its own visual identity, making it a breeze for both the sales team and customers to pinpoint their desired choice amidst the tempting spread. This clever implementation of a visual language not only streamlined their operation but also showcased their attention to detail and dedication to a seamless customer experience.